Spanish saffron

Spain country is one of the main and famous rivals which play effective role in international Saffron market. This country produce 25 tons averagely every year. But, there is not only producer which one of the large importers of this product that gain second rank in range of importers. Spain’s companies imported form other partners like:1)Iran 2)Greece 3)Afghanistan Around 32 million $ in 2019 year

Spain’s companies exported around 49 million $ to their target market in 2019 year which consist of West Europe like: Sweden, Italy and United kingdom (40% of export share);North America like: United states, Canada and Mexico(26% of export share);Middle east like Saudi Arabia and United Arab Emirates(18% of export share);East Asia like india (3% of export share) and South America like Argentina(2% of export share).

These markets are attractive because of pref margin, market size and similar regulation and standards.

In addition Some markets have decreased their vale of import from Spain like: Sweden, Switzerland, Belgium and Kuwait in contrast Hong kong country.

Spain’s companies Marketing mix:

Product:

1) Get IFC or BRC, Organic , Halal and Kosher certificate

2) Focus to retail pack and try to be customizing according                              customer desire

3) Use local and global brand for naming their goods

Place: Try to achieve to the end user by distribute:

1) E-Shop like: Amazon and Ebey

2) chain retailer like Walmart and Carrefour

Promotion:

1)Participate in the international food exhibition like: Anuga, Sial and Gulefood

2)Use digital marketing that mean improve their website, Social media netwoks page like Facebook and Instagram  and create more content in the internet

Price: Create more value for end user and earn more profit from that